The anticipation is finally over, and it’s time to embrace the squishy joy with the introduction of the Squishmallows® Happy Meal® at McDonald’s locations across the United States. Following its successful launch in select global markets earlier this year, U.S. enthusiasts can now partake in the excitement as this special meal graces participating restaurants nationwide starting December 26, for a limited time and while supplies last.
Traditionally, Happy Meal enthusiasts have collected various toys over the years, but the opportunity to amass up to twelve Squishmallow characters with the purchase of a Happy Meal is a novel experience. The lineup includes beloved Squishmallow characters like Cam and Fifi, alongside iconic McDonaldland character Grimace, everyone’s purple companion. Adding to the thrill, a surprise mystery character awaits select fans as they unveil their Happy Meal toy.
Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, expressed enthusiasm about connecting fans to contemporary culture through this collaboration. He stated, “We’re all about connecting our fans to culture, and Squishmallows are some of the hottest toys out there right now. This collaboration welcomes McDonald’s and Squishmallow fans alike to enjoy this one-of-a-kind experience with the first McDonald’s Squishmallows Squad.”
To enhance the enjoyment, each character comes with a distinct playlist, courtesy of Universal Music Group—an unprecedented feature for Happy Meal toys. Families can scan the QR code on the Happy Meal box to access playlists tailored to each Squishmallow’s unique and entertaining personality.
Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares, commented on the global popularity of the Squishmallows Happy Meal, expressing excitement about bringing the program to millions of U.S. fans with innovative ways to collect and connect with the Squishmallows brand.
Additionally, McDonald’s USA Happy Meal aligns with guidelines set by local groups such as the Children’s Food & Beverage Advertising Initiative (CFBAI). As a founding member since 2006, McDonald’s voluntarily commits to these guidelines. The U.S. Happy Meal includes balanced choices like apple slices and reduced-sugar, low-fat chocolate milk. McDonald’s remains dedicated to serving quality ingredients across its menu, offering customizable options to cater to diverse dietary needs.
